Compare one named item across the signed-in devices
Record the on-demand programme, device used to subscribe and second device showing the interruption. Confirm that both use the same subscribed account. A comparison between a live channel on one screen and an on-demand episode on another does not test the same Premium condition, even when both carry the ITVX name.
For a focused household note, keep item type, account and interruption type as separate fields. An advert before every on-demand selection after a new subscription is a different observation from a short promotion on one named series. Preserve the actual title and message instead of describing every interruption simply as ads.
Refresh the second device’s recognised account state
The publisher recommends signing out and back in on the other device when recognition has not updated. Its television instructions show the account email through Settings and Sign Out, allowing the viewer to identify an unintended account. Check that identity privately before completing any sign-out or assuming the television has the subscribed address.
Retain the time of subscription and the result after the account refresh. The stated automatic recognition window is not a reason to ignore an inconsistent account indefinitely, nor does it establish that another purchase is required. If the same intended account still lacks the expected benefit, preserve that exact state for support.
Keep the documented remaining interruptions separate
ITVX says live-channel adverts remain part of the broadcast and that some programmes contain required promotions. Those conditions differ from a second device failing to recognise the subscription. Use an appropriate on-demand comparison when investigating recognition rather than repeatedly selecting a live channel that is expected to carry adverts.
For an unresolved enquiry, include the subscribed account through private support, named item, live or on-demand form, second-device platform and whether signing back in changed the result. This identifies recognition, account mismatch or a particular programme condition without promising that Premium removes every interruption from every viewing route.
Questions about this guide
Are adverts on an ITVX live channel a reliable test that Premium recognition failed?
No. ITVX says live broadcast adverts remain; compare the appropriate on-demand benefit and account state.